AI You can't improve what you don't measure. AI brand mention tracking is the foundation of every GEO program.
Step 1: Map your prompt space
List 50–200 questions buyers ask in your category. Include "best [category]", comparisons, "is [brand] good for", and problem-based queries.
Step 2: Test across platforms
Run each prompt on ChatGPT, Perplexity, Gemini, Claude, and Copilot. Record: Was your brand mentioned? Position? Sentiment? Competitors named?
Step 3: Score and benchmark
Calculate mention rate (% of prompts where you appear), share-of-voice vs. competitors, and citation accuracy.
Step 4: Track weekly
AI systems update frequently. Weekly testing catches competitive movement and measures impact of your GEO work.
Read our full audit guide or use our free check tool.