Entity SEO for AI: Make LLMs Understand Your Brand

AI systems don't "read" websites like humans. They resolve entities — distinct, identifiable things — and map relationships between them.

What is an entity?

An entity is a uniquely identifiable thing: your company, a product, a person, a concept. LLMs need clear entity boundaries to mention you correctly.

Building your entity graph

• Organization schema with sameAs links to social profiles, Wikidata, Crunchbase
• Consistent naming across all platforms
• Facts page — a single "About" URL with extractable claims
• Product entities — separate pages per product with Product schema

Common entity mistakes

Ambiguous brand names, inconsistent URLs, missing schema, and no differentiation from similarly-named companies all cause AI to skip or misidentify your brand.

Our Entity & Brand Graph offering handles this end-to-end.