AI Leadership wants ROI. Here's how to measure and report the business impact of AI visibility programs.
Leading indicators
- AI mention rate (% of category prompts)
- Share-of-voice vs. competitors
- Citation accuracy (does AI describe you correctly?)
- Number of "found via ChatGPT/Perplexity" leads
Lagging indicators
- Inbound demo requests from AI discovery
- Branded search volume lift
- Pipeline influenced by AI-sourced leads
- Review platform traffic from AI citations
Benchmarks from our programs
Average 3.2× mention increase in 90 days. Median 10 weeks to top-3 positioning. 94% client retention.
View case studies or request an audit to establish your baseline.